“No one buys a mattress. They just want a good night’s sleep.” – Neil Patel I am fascinated by the sales process. I have been since I first learned about sales many years ago. I was 24, shy and introverted when I first started out and most people didn’t think I’d make it. I remember …Read More about Are You Selling Mattresses or Sleep?
I was on a call with a client last night. We were reviewing her sales process to see where she was getting stuck. She did a great job at building trust, finding the need and want. She was asking the right questions and the process was going really well… until… she got to the pitch… …Read More about THE 4 QUESTIONS THEY’RE REALLY ASKING WHEN YOU HEAR “SO, HOW DOES THIS WORK?”
I know what you’re going say because honestly, I’ve said it all to myself and I spent over a decade in sales. You’re going to tell me that you hate sales or that you are not cut out for sales or that you are just not a salesperson – it’s not in your DNA. I …Read More about The single biggest advantage you have in selling your services and you don’t even know it