The business of business coaching is currently gaining tremendous traction. Entrepreneurs as well as established business owners are steadily growing in their demand to learn how to make their companies considerably more successful. The idea of achieving 10X growth has become a mantra in many circles. It is very telling that demand for exceptional business coaching services is presently outstripping supply.
We are currently and undisputedly living in a pro-business, pro-wealth world, which translates into a thriving entrepreneurial environment. As these business owners are looking for established paths to excel, they are turning to business coaching services.
At the same time, we are living in turbulent times. The complexity and uncertainty business owners have to manage has become – in many respects – extensive and extreme. To address these “landmines” and “icebergs,” business owners are turning to business coaching services.
Business coaching is a broad descriptor with many different individuals and institutions being involved such as:
• Individual coaches and small coaching firms
• A broad range of consulting firms
• Study and mastermind groups
One of the strongest growth areas is E-coaching programs. Many of these programs take a blended approach to delivering their expertise. While the emphasis is on communicating and interacting through the Internet, group sessions complement the pedagogic methodology.
It is also very telling that a substantial percentage of business owners are looking to their coaches to provide introductions in related areas such as wealth management. Many business owners are also asking their business coaches where to turn to for help, so they can convert their business success into personal wealth – an objective of the great majority of business owners.
Business coaching is certainly going to become much bigger over the next few years. The reason for this is that more and more business owners are looking for proven ways to excel.
A Reprint from Forbes posted by Gloria Manchester, ICF-ACC, Life and Business Coach