The Art of the Question … Integration of Appreciative Inquiry

By: Will Wiebe BA MS CPC in Business Coach, 3 years ago

The Art of the Question


Integration of Appreciative Inquiry

This Appreciative Inquiry is designed to be a tool and a resource for individuals/teams who are interested in integrating the art of a positive approach to coaching, consulting and mentoring that brings out the best in everyone through the power and the art of inquiry based questions.

Appreciative Inquiry is an organizational learning and change process first described by David Cooperrider and Suresh Srivastava in 1987.   Appreciative Inquiry, or AI, identifies what’s working rather than focusing on problems.  It is a process of collaborative inquiry, based on interviews and affirmative questioning, that collects and celebrates “good news” stories of a community or organization – the strengths, passions and life-giving moments found within every system. These stories serve to enhance cultural identity and opportunities for inspired, positive change. (Cooperider/Srivastava – 1987)

AI is a tool for professional coaching/consulting because it mobilizes the natural curiosity in individuals and gives a safe place to “risk” telling stories about what’s working in the organization. It is an attitude of compassionate curiosity that uncovers what is good about an idea or situation.

Usually these stories are told privately, in gossip, at coffee breaks, or at informal gatherings. AI recognizes the public value of these stories for building trust and being appreciative of what’s working well.  Sharing this type of information in this manner creates a trusting, positive foundation upon which to learn and change.

Many traditional approaches to managing organizations and planning change focus on defining problems, setting targets, planning strategies, and overcoming obstacles. While such approaches have their value, they have unfortunate side effects as well.

  • People spend their time focusing on what is not working. The result is often reduced morale and resignation to a problem-filled environment.
  • Since data collection focuses on failure, failure amplified can lead over time to an air of dis-empowerment and inferiority. In such a situation, people avoid risk-taking.
  • Addressing problems creates a culture of problem-centered improvement. The only time people pay attention to learning is when they’ve failed. This makes the development of a culture of continuous improvement and learning difficult.

While appreciative inquiry does not ignore problems, it recognizes them as a statement and desire for something better, then works to identify and enhance what that something better is. Briefly, two principles apply to use appreciative inquiry: find out what’s working and amplify.

The difference between the two approaches are outlined below:

Traditional Approaches                                              Appreciative Process

Define Problems                                                           Find existing solutions (what works)

Fix what’s broken                                                          Amplify what works

Focus on decay                                                            Focus on life-giving forces



Appreciative Inquiry can be as simple as having a conversation where you allow yourself to be curious. It can be used by anyone at anytime without the need for special data collection efforts or strategic change processes.

Apply the two principles: find out what’s working and amplify.

Appreciative Inquiry is just what it implies. In the normal course of your activities, ask people to tell you their stories of what is working, and respond with interest and enthusiasm. As you practice AI, you’ll find yourself supporting and legitimizing what is working well.

The enthusiasm around what’s working well is contagious. As you engage in appreciative inquiry, encourage people to expand their thinking and connect the specifics to how the whole community or organization could benefit from their experience. Pay attention to what excites others and follow your own lines of interest. As the process gains momentum, spirit rises and action feels easy.

From here, you can make decisions about what practices, systems and behaviors to continue (amplify) and what practices, systems and behaviors to add or change. Interest in others’ ideas increases collaboration. Information is shared and trust builds.

  • Assume health, vitality and genius in people
  • Collect essential details of specific examples
  • Connect to the teller through empathy by following the flow and listening actively
  • Follow what you’re attracted by, what evokes a response in you
  • Support and learn about what excites the other person
  • Encourage the interviewee to expand, to connect beyond the specifics to how the whole community could benefit from this.

Pause: Observation/Reflection Points:

  • What’s working that you’d like to tell me about?
  • Who is it working for?
  • Who are we, individually and collectively?
  • What’s happening when you are happiest at your work?
  • What’s good about this idea?
  • What is it that’s important to you?
  • Where might you leverage your strengths for even better results?


Cooperrider, David and S. Srivastava. “Appreciative Inquiry in Organizational Life.” Research in

Organizational Change and Development, Vol. 1. Eds. R. W. Woodman and W.A. Rasmore. Greenwich:

JAI Press, 1987  129-169


Will Wiebe

Executive/Leadership Development/Life Strategist Coach

503.467.1812 ©



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