by Ildiko Oravecz
“I’ve got so many ideas for an online course, but I just don’t know how to get started!”
Sound familiar? When I talk to coaches and consultants who want to create courses, they often have many wonderful ideas about what courses to create. They’ve written books, articles, created workshops, designed signature programs, developed a process, system or methodology that helps them and their clients build their business, increase sales, conquer limiting beliefs, and more. In fact, it’s a bit overwhelming!
I always encourage people to start with the basics: analysis. WHO is going to be taking your course? You’ll want to first identify your target audience. Are they entrepreneurs? Coaches? Business owners? You will want to be as specific as you can be to help you get a feel for who they are. This helps you to then identify their pain and what they struggle with, what they need help with. If your course is not addressing the pain your target audience experiences, then it’s a “nice to know” course and not necessarily something they will purchase. Help them to address their issues and they will come back for more.
You can do some simple searches on the Internet to learn more about your target audience. Where do they “hang out” online? What issues are they trying to address? What books and courses have they already purchased? How are they trying to address their pain?
Once you are clear on who your target audience is and what it is that they need, then, and only then, should you begin to think about how you can address that need. You want to be specific and focused, and not throw spaghetti against a wall hoping that something sticks! Your time is too precious and valuable to spend creating an online course that no one is interested in. And remember, you want to create an exceptional learning experience. This will differentiate you from the hundreds and thousands of other online courses out there.
CAUTION: Stay away from analysis paralysis! Set aside a specific amount of time to do your research, and commit to finding out all you possibly can within that time. Once your time is up, you are done. If there are some questions left unanswered, schedule one more analysis session. And if you feel as though you still don’t have all the information you need, share your results with a trusted colleague and ask for their feedback. If they have a clear picture of your target audience, you are done. And onto the next step!
Three Ways to Apply This Information Now:
- Conduct a target audience analysis: Who is your target audience? What is their pain? What resources are already out there? What do they need?
- Download the free guide, Course Creation Quick Start Guide, or purchase the workbook, Course Creation Workbook.
- Leave a comment below: Let’s start a conversation around creating your exceptional online course.
Ildikó Oravecz is an award-winning course creator and holds a Master’s degree in Organizational Learning and Instructional Technologies from the University of New Mexico.